Defining the vision for Social Media use in your school

This blog is 6 of 19 in a series on how to implement an Enterprise 2.0 framework for schools.


The purpose of this blog is to provide a method for developing a vision for social media use at your school. There are many websites devoted to the purpose of “how to write a vision” statement. Rather than focus on this itself, within this blog I provide a three simple planning steps that will need to be completed, in order for your guiding team (step 2 of Kotter’s change management methodology) to develop this vision.  I finish this blog, by listing features that make an effective vision statement for social media use in your school.


a. Set your goals

What are your realistic goals for social media implementation / enterprise 2.0 implementation. What short, medium, and long term goals would you like to achieve? By now you should have mapped the stakeholders in your organisation and the potential uses of social media in your organisation. This mapping may look as simple as this spreadsheet.

b. What resources will you need in order to complete this project?

Discuss the plan with your powerful coalition. They will and should provide input and feedback with the most appropriate physical resources, human resources including any social media tools software needed. Plan to overcome bottlenecks in your resourcing. Determine whether your resourcing will be enough to overcome those barriers to social media use that you have identified previously.

c. Set your timeframes

You are unlikely want to spend the rest of your career dedicating it to the implementation of social media in your school. Well you might… however, there will be many other school based projects that you will want to complete throughout your career. You therefore have to define timeframes for the implementation of the Enterprise 2.0 framework. As you can see from Figure 1.0, I have set a timeframe of three years.


What is a vision statement?

A Vision statement outlines how the school will use social media. It particular, it concentrates on future use of social media. The vision statement should be a source of inspiration, and provide clear decision-making criteria.

Features of an effective vision for social media use at your school will include:

  • The vision statement will be clear without any ambiguity
  • The vision statement provides a clear and vivid picture of schools use of social media in the future
  • The vision statement will have engaging wording, and contain realistic goals
  • The vision will align with the schools values and culture

This blog has provided you with insight on the preparation that is needed in order to develop a vision for social media use in your organisation. This blog has also briefly provided a description of the structure and content of an effective social media use vision.

If you have any comments or information that you would like to add to this blog please feel free to comment.


About whellmuth

Working with the education software industry to build software with standard arhitectures that allows schools to have extensible and well integrated technologies. Member of Software QLD. Member of Microsoft advisory board on cloud computing. My doctorate specialises in Software Architecture in the Education environment. My Master Research specialised in IT change management.
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