Category Archives: Communication

Social Media – Return on Engagement

The purpose of this blog is to discuss ways to measure Return on Investment (ROI) for┬áSocial Media implementation. 1.0 INTRODUCTION Determining and measuring ROI for Social Media is not an easy undertaking. As Figure 1.0 below explains the Cause and … Continue reading

Posted in Blogs, Communication, Enterprise 2.0 | 1 Comment

Case Studies and Examples of Social Media use in Education

The following blog provides 2 case studies and some brief examples of schools using Social Media in some capacity, across the 6 areas of Social Media use i.e. Communication, Student Engagement, Organisational Branding, Personal Branding, Professional Growth, and Public Relations. … Continue reading

Posted in Blogs, Communication, Enterprise 2.0, Facebook, Social Computing, Twitter, Video / Skype, Web 2.0 | 2 Comments